Rolex retail prices 2026

Several times a year, Rolex updates its official catalogue prices. The year 2026 is no exception, notably with the arrival of new references such as those from the Land-Dweller collection, which has come to enrich the catalogue of the Geneva-based manufacture.

At 41Watch, we place particular importance on price transparency, whether it concerns our trade-in offers or our pre-owned watches.

As every year, and with each evolution of the catalogue, we provide — for information purposes — an overview of Rolex prices for 2025, as communicated by the manufacturer.

These prices were updated in January 2026 and may evolve over the course of the year, in accordance with the brand’s pricing policy.

The tables below have been designed to be as exhaustive and detailed as possible, in order to give you a clear overview of the pricing positioning of the different Rolex models.

We hope this information will be useful and will assist you in your research or future acquisition plans.

Our team naturally remains at your disposal for any further information.